Did you know that, before search engine users visit a specific Web site,
they already have made four separate and distinct choices:
Choice number one: They choose to use the Internet to find a specific product or service,
to research an issue of interest to them or solve a problem, as much in their
professional careers as in their personal lives.
Choice number two: They choose one of the five to six major search
engines on the Internet to launch their search, the most popular by far
being Google.
Choice number three: They choose a particular keyword or phrase as
the basis of their search, trying to narrow it down as best they can.
Choice number four: They discriminate among the first ten search
results on the same, first page. Then they take their final decision as
to wich web site (or company) will get their business.
These are your ultimate targeted site visitors.
These web visitors are already fifty to sixty percent of the way toward
reaching a final buying decision as a result of having taken the
initiative to use a good search engine to investigate or research a specific
product or service.
This is exactly the visitor that you want to attract to
your web site. These are real, serious buyers.
Your ultimate strategy
Did you know that, after investing thousands, sometimes hundred of thousands of
dollars developing a Web site, businesses often discover that the site is
invisible in the major search properties. Failing to take your Web site's
search engine and directory visibility into consideration when making
site development decisions is an untimely and very expensive mistake.
As a direct consequence, companies must either reinvest in a post-launch
redesign of their site, or accept the extremely limited results that they
will achieve with their site, if any.
By recognizing both the importance and the need of search engine
optimization in the development of your Web site, you hold a significant
advantage over your competition. As an example, after making the decision
to implement a website positioning strategy, one rank of sales
client now maintains a sizeable advantage over its competitors.
Boasting
significantly more and higher rankings in every major search engines
including key players such as Google, AltaVista and Yahoo! Because of
their decision to implement a website optimization strategy, our client
has since closed a number of new business deals through search, including
a recent $1.1 million sale that they acquired directly through a targeted search referral.
Users of Internet search engines are on a "mission" to solve a "problem."
How quickly they are able to find an answer to their problem is directly
related to customer satisfaction. How quickly they are able to find your
website, if they are searching for you by name, is directly related to
their opinion of your brand.
Where and if your website places itself in
a priority position on top of the SERP's (Search Engine Results Pages) is
entirely up to your site's optimization features, or lack thereof. So a
lifetime relationship with your brand is very literally at stake every
time someone conducts a query via a search engine. Divide and conquer
Did you know that, Search Engine Optimization (SEO) can be a very
controversial and hotly disputed subject and is actually a discipline
finding itself in a constant state of movement. Major search engines
such as Yahoo!, Google, AltaVista and the others are relentlessly
changing their search engine ranking algorithms and related criteria
on which they determine what factors they consider important for
delivering the most relevant results to user search queries.
Search engine optimization and positioning is an art as well as science.
These criterias have an extremely powerful influence on your search
engine rankings. What's more, partnerships change, new search properties
emerge, mergers or buyouts happen and others disappear altogether. All
of these changes can directly impact your search engine rankings.
Fortunately, there are a number of helpful resources where you can learn
more about increasing and maintaining your website's search engine
rankings and keep up-to-date on the latest trends and changes in the
search engine industry.
Article courtesy of www.rankforsales.com
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