Google Rating
4.4★
Back to Projects
Case Study
Energy / Utilities / WordPress Lead Generation Platform / 2022
Amigo Energy
Amigo Energy has served Texas households for over 20 years, and this platform needed to reflect that history of trust while competing in one of the most crowded deregulated energy markets in the country. We built a WordPress and Divi solution with bilingual support, ZIP-based plan discovery, and a continuous A/B testing layer baked in from day one.
WordPress Divi Google Tag Manager Angular React
Years in Business
20+
EN/ES Support
Bilingual
The new platform measurably reduced inbound support inquiries related to plan confusion, increased self-service adoption through improved plan comparison UX, and drove stronger conversion rates from ZIP lookup entry to enrollment completion.
Project Overview
Designing a focused digital experience
The Texas electricity market is brutal. Shoppers compare rates, distrust fine print, and often switch plans without calling. Amigo needed a site that could qualify leads by ZIP code, explain plans clearly in both English and Spanish, and reduce the volume of 'how do I choose?' support calls — all while maintaining a sense of warmth that matched their brand.
The work balanced conversion strategy, clear information architecture, and performance optimization so the site could support business growth immediately after launch.
Approach
How the project was executed
Platform Selection
WordPress with a custom Divi child theme gave the Amigo marketing team the editorial flexibility they needed, while keeping the front-end fast and the builder accessible to non-technical staff.
Custom Integration
We built the JE Zip Lookup plugin from scratch — an AJAX-powered service that dynamically qualifies visitors by ZIP code and surfaces the right plans without a full page reload.
CRO Infrastructure
VWO and Google Optimize were integrated for continuous testing. Headlines, plan layouts, and CTAs were versioned and measured so that every quarter, the site improved based on real behavior — not assumptions.
Performance Optimization
We applied custom caching rules, deferred non-critical scripts, and refined the child theme's CSS overrides to keep page speed healthy while preserving every pixel of the brand identity.
Bilingual Strategy
English and Spanish content were maintained as true parallel experiences — not just translations. We configured hreflang tags, a seamless language toggle in the enrollment funnel, and bilingual form handling throughout.
Visual Highlights
Selected interface moments
Ready to publish your own success story?
We build conversion-focused websites and applications with clear outcomes and measurable impact.
Start Your Project