More Inquiries
200%
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Case Study
Wholesale / Building Materials / B2B Logistics Platform / 2023
PDC Houston
PDC Houston is Houston's go-to wholesale supplier for plywood, veneers, melamine, and high-pressure laminate. Their buyers are woodworking professionals — contractors, cabinet makers, architects — who need to find the right panel, confirm FSC certification, and place an order without friction. We built a platform that serves that audience specifically.
WordPress PHP MySQL Inventory Architecture GTM/Analytics
Mobile Visits
45%
Avg Session Time
3m
The redesigned platform made product discovery faster for professional buyers and established a clear brand position around local reliability, sustainability credentials, and same-day Houston delivery. Inbound inquiries increased by 200% post-launch.
Project Overview
Designing a focused digital experience
The old site didn't reflect the scale or quality of what PDC actually offers. Product categories were unclear, sustainability certifications were buried, and the site did nothing to differentiate PDC from other sheet goods distributors competing in the same region.
The work balanced conversion strategy, clear information architecture, and performance optimization so the site could support business growth immediately after launch.
Approach
How the project was executed
Market Positioning
We centered the brand on 'Reliably Professional' — a promise backed by same-day delivery, the recognizable red fleet, and a distribution team that pros have depended on for years. The big red trucks became a visual signature, not just a logistics detail.
Product Architecture
Inventory was organized into the categories that professionals actually shop by — Hardwood Plywood, Veneers, Melamine, HP Laminate — with clear spec callouts so buyers could qualify products without making a phone call.
Sustainability Strategy
FSC® and LEED certifications were elevated to front-line value propositions rather than footnotes. We created spec sheet resources specifically for architects and A&D professionals who need documented certification for project compliance.
Technical Integration
We built a performance-first WordPress framework optimized for fast page loads and easy product content updates — because the distribution team needs to be able to update inventory specs without a web developer in the loop.
Visual Highlights
Selected interface moments
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