More Leads
340%
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Case Study
Energy / Retail Utilities / Corporate Website & Portal / 2024
Tara Energy
Tara Energy serves thousands of Texas households and businesses, and their platform needed to do more than look good — it needed to function as their primary growth channel. We rebuilt their digital presence from the ground up, with a focus on performance, mobile usability, and an enrollment experience that respects the customer's time.
WordPress React PHP MySQL JavaScript
Faster Load Time
65%
Mobile Traffic
4.2x
The new platform drove a 340% increase in leads following launch. Load times improved by 65%, and mobile traffic grew by more than four times as the improved experience encouraged visitors to actually complete their enrollment rather than abandoning it.
Project Overview
Designing a focused digital experience
The previous site was slow and hard to navigate on mobile — a critical flaw in a market where most shoppers compare plans on their phones. Enrollment drop-off was significant, and the team knew the site was costing them customers it should have been converting.
The work balanced conversion strategy, clear information architecture, and performance optimization so the site could support business growth immediately after launch.
Approach
How the project was executed
Market Analysis
We mapped Texas search intent around electricity plan shopping and identified the key drop-off points in the existing enrollment flow. The friction wasn't one big problem — it was a dozen small ones stacked together.
Brand Translation
We applied a premium editorial layout using the signature deep navy and sky blue palette, with a 'Brighter Tomorrow' messaging framework that gave the brand emotional clarity and differentiation in a commoditized category.
Technical Build
We built a custom WordPress framework with componentized sections — making it easy for the Tara marketing team to launch new product pages and regional promotions independently, without waiting on development.
Funnel Optimization
React-powered enrollment islands enabled real-time rate lookups and ZIP-based plan surfacing, turning what had been a confusing multi-page process into a fluid, single-session experience.
Visual Highlights
Selected interface moments
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