More Enrollments
41%
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Case Study
Energy / Retail Utilities / Enterprise Digital Transformation / 2024
Just Energy
Just Energy is one of North America's most recognized retail energy providers, serving millions of customers across the US and Canada. This project involved migrating their entire digital infrastructure — from a legacy .NET system to a custom-built WordPress platform — without disrupting the live enrollment funnel.
WordPress Divi React PHP MySQL JavaScript Vite GA4 Analytics
Faster Checkout
60%
User Rating
4.8/5
The migration eliminated the core technical bottlenecks that had slowed the team for years. Enrollments increased by 41% following launch, checkout was significantly faster, and the modular CMS gave the marketing team control over regional landing pages and plan updates without developer involvement.
Project Overview
Designing a focused digital experience
The existing .NET infrastructure had accumulated years of technical debt. Deployments were slow, developer handoffs were painful, and the enrollment experience had fallen behind what customers expected. The marketing team needed a platform they could actually work in, and customers needed a checkout flow that felt modern and trustworthy.
The work balanced conversion strategy, clear information architecture, and performance optimization so the site could support business growth immediately after launch.
Approach
How the project was executed
Legacy Audit
Before writing a single line of new code, we mapped the full .NET architecture — content dependencies, enrollment logic, data structures — to make sure nothing critical was lost or disrupted during the transition.
Ground-Up Build
We built the WordPress theme from scratch, tailored to Just Energy's updated 'Sushi Green' brand identity and the performance standards a high-traffic enterprise site demands. No page builders, no compromises.
UX Optimization
The enrollment funnel was rebuilt to guide users through ZIP lookup, plan selection, and checkout in under five minutes. Every step was designed to reduce hesitation, not add to it.
CMS Engineering
We built a modular content architecture where the marketing team could create and update regional landing pages, swap rate promotions, and manage plan details without needing to open a code editor.
Visual Highlights
Selected interface moments
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